The Ford EcoSport arrived in the end of 2003 to Mexico as a model for 2004. The reception by the public was impressive and continued until 2006. For the model year of 2007, sales of the small SUV began slipping and it stopped being a hot seller. Compared to 15,000 units sold in 2004, only 10,000 units of the model year of 2007 were sold. This trend continued to worsen for the refreshed model year of 2008 due in part to a price increase.