Lee describes herself as having "no athletic background whatsoever," and says she has struggled with her weight her entire life. She weighed 170 pounds when she married, and continued to gain weight during both of her pregnancies, eventually reaching 200 pounds after the birth of her second child. Lee lost 70 pounds, was crowned "Miss Bikini America" in 1996, and launched a career as a "fitness guru". JNL, Inc. (now JNL, Inc. Worldwide) was founded in January 2004. Her books have been published both electronically and in print. She also launched a line of swimwear.