Boutique hotels began appearing in the 1980s in major cities like London, New York, and San Francisco. Boutique hotels are believed to have been introduced in the early 1980s. Two of the first boutique hotels in the world opened their doors to the public in 1981: The Blakes Hotel in South Kensington, London (designed by celebrity stylist Anouska Hempel) and the Bedford in Union Square, San Francisco (the first in a series of 34 boutique hotels currently operated under the flag of one of the most eminent players in the boutique hotel world today, the Kimpton Group). Although there is some quibbling as to whether it was the first boutique hotel ever, Morgans, founded by Ian Shrager and Steve Rubell in New York City, is the most notable of the era; it debuted in 1984. San Francisco & Los Angeles Boutique Hoteliers were engaged in what was an East Coast/West Coast debate over exactly who coined the phrase. Many have laid claim.