Team Beachbody encourages members of the general public to enroll as "coaches". These customers-turned-salespeople register online as a "coach" and sell fitness packages using Beachbody products and programs including workout DVDs, food supplements and meal plans and in turn earning up to 25% commission for each sale. Carl Daaikeler, a co-founder described coaches as serving as "walking billboards and salespeople who want to help their family and friends. . . " and that the "average lifespan" of a coach is three months. An article on CNN reports that within two years of Team Beachbody, sales of the parent company's products rose more than 60%.